Perceived Marketplace Influence and Sustainable Consumption: Does What We Do Matter?

In light of negative environmental trends (US Environmental Protection Agency 2014; Global Footprint Network 2014), it is apparent that smarter consumption by the collective of society is necessary, as it is only in the aggregate that the negative effects of harmful consumption patterns can be lessened and a more sustainable future achieved (Stern 2000; Peattie 2010). However, in interdependent fashion, the ability of the collective to have a positive impact on these environmental issues is a direct result of an individual’s inclination to engage in environmentally and socially responsible behavior.