Richard Vann

Richard is an educator and researcher passionate about marketing’s potential for improving consumer and societal well-being. Bringing together industry leadership experience and goal psychology, he looks for opportunities in his classes and research to build marketing skills and consumer insights for a more healthy, ethical, equitable, and sustainable world. To accomplish these objectives, his classes emphasize “trying out” strategy and skills through experiential application and real-world scenarios. His research appears in publications such as the Journal of Consumer Psychology, Journal of Consumer Research, and Journal of Public Policy and Marketing encouraging new perspectives for individual consumers, health systems, socially-minded enterprises, and policymakers.