Six years in the life of an ill-fated neologism

In this study we examined uses of the number 3017 as a neologism by members of an online forum. 3017 has a number of factors working against its success as a neologism, but its use grew dramatically over the course of six years. Statistical analyses showed that the growth data were very well modeled by both a quadratic and a sigmoid curve. The form was used primarily as an adjective and to a lesser extent as a noun over the first 500 days, before verbal forms came to dominate. To understand the structure of the 3017 concept in the mental lexicons of users, we examine attempts to define the term, and disagreements and negotiations about what the term does and does not include. Finally, we include examples of users’ creativity and productivity with the form, including readily-understood jokes.