The generation gap: A baby boomer vs. gen Y comparison of religiosity, consumer values, and advertising appeal effectiveness
Research Output:
Contribution to journal
Article
Peer-reviewAccess to documents
Bibliographic Information
Output type
Research Output:
Contribution to journal
Article
Peer-reviewOriginal language
EnglishPages from-to (Number of pages)
Pages 308-309 (2 pages)Journal (Volume, Issue Number)
Advances in Consumer Research (Volume 33)Publication milestones
- Published - 2006
Publication status
Published - 2006
ISSN
0098-9258Publication IDs
- Scopus: 43249103211