Peggy Sue Loroz

Peggy Sue is a consumer psychologist whose primary interests lie in consumer decision making and the impact of marketing on society. Her teaching and research focuses on how marketers can help individuals improve their overall well-being and happiness not only through consumption choices but also in health-related, financial, environmental, and other pro-social contexts. As the institution’s Faculty Athletics Representative, she is the academic liaison to the Department of Athletics and serves on the Executive Council of the West Coast Conference.