Responding to the spread of conspiracy theories

Conspiracy theories are spreading faster than ever and pose a real danger to our societies. It is natural to accuse the consumers of conspiracy theories of irrationality–that they are either not looking at or appropriately sensitive to all the available evidence. In this paper, I attempt to determine if we can make sense of this general idea. I argue that we cannot: conspiracy theories do not spread because the people who believe them are irrational–at least, not necessarily so. In addition, I explore some alternative strategies for responding to the problem of the spread of conspiracy theories. I argue that in addition to confrontational strategies such as social shaming, we need more constructive programs of community activism to battle the spread of conspiracy theories.