Distractor ignoring is as effective as target enhancement when incidentally learned but not when explicitly cued

Explicit knowledge about upcoming target or distractor features can increase performance in tasks like visual search. However, explicit distractor cues generally result in smaller performance benefits than target cues, suggesting that suppressing irrelevant information is less effective than enhancing relevant information. Is this asymmetry a general principle of feature-based attention? Across four experiments (N = 75 each) we compared the efficiency of target selection and distractor ignoring through either incidental experience or explicit instructions. Participants searched for an orientation-defined target amidst seven distractors—three in the target color and four in another color. In Experiment 1, either targets (Exp. 1a) or distractors (Exp. 1b) were presented more often in a specific color than other possible search colors. Response times showed comparable benefits of learned attention towards (Exp. 1a) and away from (Exp. 1b) the frequent color, suggesting that learned target selection and distractor ignoring can be equally effective. In Experiment 2, participants completed a nearly identical task, only with explicit cues to the target (Exp. 2a) or distractor color (Exp. 2b), inducing voluntary attention. Both target and distractor cues were beneficial for search performance, but distractor cues much less so than target cues, consistent with previous results. Cross-experiment analyses verified that the relative inefficiency of distractor ignoring versus target selection is a unique characteristic of voluntary attention that is not shared by incidentally learned attention, pointing to dissociable mechanisms of voluntary and learned attention to support distractor ignoring.