Gender and publication activity in top marketing journals

This article studies the relationship between the gender of marketing scholars and their publication activity in Marketing Science, Journal of Consumer Research, Journal of Marketing Research, and Journal of Marketing within a 5 year time-frame (2009-2013). Percentages of female authors publishing either a single or multiple articles or as first-authors on multiple-authored articles or as authors in any position in multiple-authored articles were mostly less than 35%. These numbers were generally the highest, but mostly under 50%, in the Journal of Consumer Research and were the lowest in Marketing Science. Text mining of abstracts suggested that female authors were more likely to work on topics that fit better with the scope of the Journal of Consumer Research.