Teaching normatively: An approach for integrating mission values across the business curriculum

This chapter offers a way to seamlessly, efficiently, and effectively integrate mission values into any core business course. It describes an approach to teaching business ethics developed over the past two decades and explains how that approach can be used by any business faculty to incorporate into their courses a substantive discussion of the role of mission values in contextualizing the specific knowledge and skills that business students are asked to master as they move through the curriculum. This approach to mission-driven business education is properly described as teaching normatively.