Corporate Entrepreneurship, Gender, and Credibility: An Exploratory Study

Research Output:

Contribution to journal

Article

Peer-review

Open access

Abstract

Successful corporate entrepreneurship requires resources. In order to obtain these resources, the corporate entrepreneur must enjoy credibility with those who can provide such resources. Little is known about the process by which corporate entrepreneurs go about acquiring such credibility and even less is known about how gender affects this process. Utilizing a sample of 123 college students, the current study addressed the relationship between the corporate entrepreneur’s gender and perceptions of his/her credibility. The current study used a multi-dimensional measure of source credibility. Results indicated that females were perceived as more trustworthy and higher in goodwill than males, while there were no significant differences between the two genders when it came to perceptions of competence. The implications of these findings for the corporate entrepreneurship process, as well as the limitations of the current study, are also discussed.

Access to documents

10.63963/001c.150967

License:Free to Read

Bibliographic Information

Output type

Research Output:

Contribution to journal

Article

Peer-review

Original language

American English

Pages from-to (Number of pages)

Pages 139-146

Journal (Volume, Issue Number)

Marketing Management Journal (Volume 19, Issue 2)

Publication milestones

Published - 2009

Publication status

Published - 2009

ISSN

1534-973X