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Andrew Mason & Groupon, Inc.

*Corresponding author for this work
Research Output:
Contribution to journal
Article
Peer-review

Abstract

Case Description: This case examines the life Andrew Mason and the company he co-founded, Groupon, Inc. It has a difficulty level two. It is appropriate for undergraduate entrepreneurship and small business students. The case can be taught in a 75 minute course period. The case preparation time is approximately two hours. The case focuses on entrepreneurship and the problems facing Andrew Mason and Groupon in 2012. Case Synopsis: This case takes place in late 2012 and examines Andrew Mason, the co-founder of Groupon, Inc. and his journey to build his company. Mason was just reelected by the Board of Directors to remain as CEO of the company despite the stock price being down approximately 80% from its IPO in 2011. Groupon was once the fastest growing company ever. Now, Mason he had to figure out how to turn the company around.

Bibliographic Information

Output type

Research Output:
Contribution to journal
Article
Peer-review

Original language

English

Pages from-to (Number of pages)

Pages 33-44 (12 pages)

Journal (Volume, Issue Number)

Journal of the International Academy for Case Studies (Volume 20, Issue 1)

Publication milestones

  • Published - 2014

Publication status

Published - 2014

ISSN

1078-4950

Publication IDs

  • Scopus: 84930422592