Building strength from within: How one not-for-profit asserted control

This case study follows the evolution of a supportive housing corporation in Lucas County, Ohio from its inception as a virtual organization through a series of internal sourcing changes, each involving greater development of capabilities in-house. Skills developed in-house eventually reached a critical mass that enabled the organization to radically expand its mission and develop a strong internal culture to support its new competencies. The findings suggest that an activity that is non-core at one point in time may become an integral part of core activity in the future.