The Need for Continuing Education on Rapidly Changing Business Issues: Internet Privacy as a Telling Example

Business educators often must teach topics that are changing rapidly or that extend well beyond their specialty training. Thus, it is critical that faculty perceptions of knowledge correspond with objective measures of faculty knowledge. In this study, the authors examined the consistency between faculty members' perceived and actual knowledge about a specialty topic in a rapidly evolving area: Internet privacy. The authors also investigated faculty perceptions regarding the importance of different dimensions of Internet privacy. Their results suggest that, although some important issues are being addressed adequately, others are being overlooked because of a lack of accurate information and faculty preparation and training.