Creating a Sustainable Competitive Advantage: A Resource-Based Analysis of the Gonzaga University Men’s Basketball Program

Kenneth S. Anderson
,
G. Eddy Birrer

Research Output:

Contribution to journal

Article

Peer-review

Open access

Abstract

In recent years, the Resource-Based View (RBV) of firms has been applied to strategic management in the context of sport. Numerous studies have examined the relationship between human resource management and athletic performance, as well as success in sport sponsorship. Other studies employed the RBV in the context of professional sports franchises and a major NCAA athletic program. This paper builds on previous research by using the RBV to show how the effective management of a strategic resource has led to a sustained competitive advantage for the Gonzaga University men’s basketball program. The key resource of the Gonzaga program is identified and evaluated in the context of the RBV, and the strategic decisions made to manage that resource and ultimately create a sustainable competitive advantage are discussed.

Access to documents

http://hdl.handle.net/2027/spo.6776111.0003.104

Final published version

License:Free to Read

Bibliographic Information

Output type

Research Output:

Contribution to journal

Article

Peer-review

Original language

American English

Pages from-to (Number of pages)

Pages 10-21

Journal (Volume, Issue Number)

Journal of Sport Administration & Supervision (Volume 3, Issue 1)

Publication milestones

Published - 2011

Publication status

Published - 2011

ISSN

2151-5786