Lada Kurpis

Lada has been teaching at Gonzaga since 2004. She holds a Doctor of Philosophy Degree in Marketing from the University of Oregon, where she specialized in the study of consumer behavior. Her previous degrees (Bachelor of Arts in Economics and Master of Science in Marketing) are from the Urals State University of Economics in Yekaterinburg, Russia. She started her teaching career in Russia, working as a Lecturer at the Urals State University of Economics in its School of Business Division. Her teaching currently focuses on Marketing Strategy and International Marketing, and the Foundations of Marketing at both the graduate and undergraduate levels.

Her publications span a variety of topics including the role of emotions in consumer decision-making, influence of social values on consumers’ attitudes and behaviors, cross-cultural research, consumption of sports, and study of business ethics. Her current interests in pedagogy are centered around incorporating experiential learning into a variety of classes.

Lada served as a reviewer for the Journal of Business Ethics, International Marketing Review, Global Economics and Management Review, Journal of Global Marketing, as well as for a number of marketing conferences. She has been serving as a volunteer liaison between Gonzaga University School of Business and the English Language Center (ELC) program since her first year on Gonzaga campus. At the University level, Lada serves as a Faculty Senator and as a member of the Program Review Committee.